A tropical craft brewery based in Puerto Morelos, Cervecería Pescadores exists somewhere between local ritual and laid-back escapism. Rooted in coastal culture, the brand carries an easy, familiar spirit shaped by its environment, with a character that feels both considered and naturally refined.
The work focused on translating that atmosphere into a cohesive visual language, one that could live fluidly across digital and physical touchpoints. Through a combination of photography, video, and graphic elements, the direction centers on color, warmth, and a sense of place, building a visual rhythm that feels spontaneous and unmistakably local.
